Lisa Matthias
The Deterioration of Corporate Greenwashing
This artist's book is about the paradoxical language used in corporate “greenwashing”. Text is removed from its original context, broken apart, and manipulated into abstract images. The ebb and flow from page to page generates new assemblages for the viewer, unfolding into a new poetic language.

Shown at Bibliotech, the 2012 College of Book Arts Association Juried Members Exhibition, San Francisco Public Library Skylight Gallery, San Francisco, California.

This artist’s book consists of 10 photo etchings and 13 digital prints on Honen art paper, bound using traditional four-hole Japanese stitch binding and Okawara paper. Etchings were printed with Gamblin Portland Cool Black ink.

The chosen typography and hand-written text on the book pages were degenerated through physical erasing and blocking out text with ink, digital manipulation, and printmaking processes.

The technological processes involved in the piece integrate with the hand-made components; to me this reflects the idea that technology and nature are not separate realities in the universal sense.

The book’s text, taken from a number of sources, is as follows:

gan 300

date we’ve reclaimed over 4500
and planted over 5 million tree
edlings
Page

We hope that appropriate third-party recycling
facilities will be able to take advantage of this.
Page

Date
Battery technology is still evolving.
Page

Reclaim

env

A

Occu

Take

The records of past climates, as evidenced by vegetation
types, and, to an extent, human activities are preserved in
lake muds and peat deposits.
Page

tions across the

Date
There too I admired, though I did
not gather, the cranberries, small waxen
gems, pendants of the meadow grass,
pearly and red.

er a portion of
partly made
, for starters

Date
equal to the impact
similar gas car